Soon we expect here two campaigns to persuade Ukrainians to eat more apples and drink more juice.
The first - 'An Apple a Day' – is initiated by the Fruit Growers' Association of Poland. Its aim is to reach consumers who shop every day and increase apple consumption in Ukraine.
The second is 'About Juice' ('Pro Sik') initiated by communicational group Tabasco and Ukrainian Association of Dietologysts.
The both campaigns will involve publication of promotional articles, advertisements in different media, and educational events, for example, exhibitions and discussions.
We in Galicia support these initiatives – let's consume more apples, more juice. And we would like to illustrate it with longtime cool campaign for milk popularization 'Got Milk?'.
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