T.B.Fruit Started Export its NFC-juice Galicia to Russia

In May 2012 Ukrainian T.B.Fruit holding started export its NFC-juice Galicia to Russia.

The holding does it in partnership with other Ukrainian food producer 'Compania Veres' Ltd. whose canned food and sauces are sold in Russia for a long time.

Oksana Kazanchuk, the head of the Galicia project, says: 'Russian consumers already know special taste and healthiness of NFC-juices and, I hope, wil appretiate the qulity of our brand. Galicia took high estimation from Russian specilasts at the last ProdExpo exhibition in Fabruary where degustation jury gave us gloden prizes'.

Alexandr Gutnev, CEO of 'Compania Veres' Ltd says: 'Canned food made under TM Veres and NFC-juice Galicia are both products with minimal processing and maximum saving of fruits and vegetables minerals and vitamins. With beginning of our partnership we strenthened our 'specialization' – import to Russia the most natural and tasty food products from Ukraine'.

The price of Galicia liter bottle in Russian retail will be from 160 to 200 RUB.

T.B.Fruit plans not to stop on Moscow but cover with Galicia distribution most Russian territory. The partnership with 'Compania Veres' Ltd helps with this because the business model of the 'Compania Veres'  gives good reach of the Russian regions.

The first Ukrainian line of NFC-juice Galicia includes 5 tastes: apple, black-currant, blueberry, strawberry, and cherry. The Galicia plant with power of 6,000 liters per hour was opened in September 2011 in Gorodok town, Lviv region at the T.B.Fruit territory. T.B.Fruit invested about 4 millions euro in the Galicia launch. Galicia is the first B2C brand of T.B.Fruit, earlier the holding produced only B2B product – concentrated juice. T.B.Fruit is the Ukrainian concentrated juice leading  producer and is one of the top-10 Euoropean concentrated juice producer, who imports it to the NIS countries and Europe.

T.B.Fruit holding was established in July 2011 and united: 3 processing plants in Ukraine, one in Poland, transporting companies Tank Trans Ukraine and Tank Trans Polska, and 650Ha garden of apple, cherry, strawberry, and raspberry.